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Marketing Analytics using R

Marketing Analytics using R – June 19, 2021
Course Instructor: Prof. Balachandar Kaliappan

Organised by: School of Business Intelligence

Topics covered:
– Installing R and R Studio
– Reading and writing data
– Installing and loading packages
– Introduction to data class and data structures
– Data wrangling with `dplyr`
– Data visualization with `ggplot2`
– String manipulation with `stringr`
– Creating reports with `Rmarkdown` (as PDF docs and Word)
– Descriptive statistics for Marketing Analytics
– Introduction to predictive analytics

Timings: Course starting on June 19, 2021.
Saturday 9.00 am – 11.00 am IST.
Sundays 9.00 am – 11.00 am IST.

For Registrations:Click Here 

The course is delivered online via Zoom meeting. Participants are requested to have a laptop with R and R Studio.
10 Hours (Approximately) of Live Training – 100% Practical Sessions.

Course Fee: Rs. 999 (Online Class)
Course fee to be paid upfront before starting of the Class.
No refund allowed; replacement accepted.

For Queries: +49 15124898740 (Whatsapp Only)


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